Most people have never thought about the chemistry behind a printed page. Rachel McGrath has spent her career mastering it.

Rachel is the CEO of Tower Products, a manufacturer of technical chemicals for the printing industry — fountain solutions, dust control innovations, and specialty products that determine whether a print run succeeds or fails. In this episode she pulls back the curtain on what it actually takes to operate in a highly specialized manufacturing niche — from product development and SKU management to pricing strategy in the face of supply chain shocks.

This is a conversation about the unglamorous, technical, and genuinely fascinating work of running a niche industrial business — and the strategic decisions that drive real growth in a complex sector.

What we cover:

• How technical chemic ...