What is MIAA? (And How We Doubled Contingency Bonuses in 2025)

You hear the acronyms all the time, but what exactly is MIAA, and how does it actually help you grow your book of business?

In Episode 3 of The Independent Roadmap, hosts James Roberts and John Scheer pull back the curtain on the Midwest Insurance Agency Alliance (MIAA). Since 2001, MIAA has grown into the largest master agency of SIAA, supporting over 220 members and writing more than $600 million in premium.

But it’s not just about size—it’s about structure. James and John break down the exact support system you get from day one, and reveal the massive financial wins MIAA members experienced in 2025.

In this episode, we cover:

• The Support System: Why you get an assigned "Onboarder" for your first 90 days out of the captive world, plus "Agency Growth Coaches" in the trenches with you daily.
• The Tech Advantage: How MIAA acquired an AI company to build proprietary tech that helps members scale their largest assets.
• The 2025 Financial Win: How MIAA doubled year-end contingency bonuses from $3 million to over $6 million—and why they are contractually obligated to share that money directly with you.

If you are ready to stop building someone else's legacy and start building your own, this is the blueprint.

Resources Mentioned:

• Connect with James Roberts on LinkedIn: https://www.linkedin.com/in/james-roberts-kc/
• Connect with John Scheer on LinkedIn: https://www.linkedin.com/in/john-scheer-lincoln/
• Attend the next SIAA Informational Session: https://www.siaa.com/introduction-to-siaa-webinar/

Don't just produce—own your legacy.