Building Strength, Discipline, and a Life of Purpose | Alex John Courtney – Twice As Fit Squared

Alex John Courtney, founder of Twice As Fit Squared in Lake Forest, Illinois, joins The Ill Noise Business Playbook to talk about discipline, strength, and building a life of purpose through fitness and mindset.

What does it really mean to build strength?

For Alex, strength goes far beyond the gym. It’s about discipline, resilience, identity, and the willingness to confront the deeper stories that shape who we become.

Alex shares the story behind the name Twice As Fit Squared, his philosophy on physical and mental discipline, and how fitness can become a vehicle for rebuilding your life.

But the conversation goes deeper.

Alex opens up about his background, his journey of discovery as an adopted twin, and how confron ...