"If a capital raise is gonna take place next year, start building relationships now... it always amazes me how so many founders, so many CEOs, so many teams think, 'we're gonna start marketing the raise once the raise is live.'" — Jason Fishman

Karl talks with Jason Fishman, CEO of Digital Niche Agency, about why founders lose capital raises before they ever open a pitch deck — because they treat relationship-building as a launch-week activity instead of infrastructure they should've built a year earlier. Jason and Karl dig into why investors fund the person before the product, why hiding your personal life costs you trust, and why the founders who raise fastest are the ones who started earliest.

Jason Fishman is the co-founder and CEO of Digital Niche Agency (DNA), an investor-acquisition marketing agency that's worked with ...