In this episode of The Growth Machine, host Shane Miller interviews Rebecca Gonzalez, CEO of Orange Marketing. They explore how Orange Marketing built its reputation as a HubSpot Diamond Partner by specializing in B2B CRM implementation, remediation, and long-term revenue operations support.

Rebecca shares how many companies struggle with HubSpot systems that have been running for years without proper oversight, leading to confusion, inefficiencies, and missed opportunities, and explains why structured audits and prioritized task lists are often the first step to restoring performance.

The conversation also dives into the importance of customizing CRM setups to match each organization’s workflows rather than relying on one-size-fits-all templates, along with insights into modern growth strategies such as investing i ...