In this episode of The Growth Machine, host Shane Miller interviews Ian Hameroff, CEO and Founder of Fulcrum Group. They explore how B2B tech companies navigate the challenges of product growth in complex, fast-moving markets and why clarity is often the missing ingredient when momentum begins to stall.

Ian breaks down the concept of the “messy middle,” where confusion builds between a product’s capabilities and a buyer’s understanding, and explains how leading teams can overcome this friction by creating sharper positioning and more effective product storytelling.

The conversation also highlights how growth-stage companies can either protect existing momentum or reinvigorate stalled performance during key go-to-market moments such as product launches, platform pivots, or expansion into new markets.

Fulcrum Group website: ...