In this episode of The Growth Machine, host Shane Miller interviews Matt Ramage, Founder and CEO of Emarketed. They explore how the rapid rise of AI search and autonomous agents is reshaping the way businesses approach digital marketing and online visibility.

Matt shares insights from more than 25 years in digital marketing, explaining how companies are already seeing traffic and leads from AI-driven platforms and why modern websites must be optimized not just for search engines, but for AI tools that scan and evaluate content in seconds.

The conversation dives into the growing importance of Answer Engine Optimization (AEO), the role of structured content such as FAQs and brand mentions, and how businesses can begin preparing for a future where AI agents conduct research on behalf of users.