In this episode of The Growth Machine, host Shane Miller interviews Holland Martini, Chief Insights Officer, and Maria Vorovich, Chief Strategy Officer of GoodQues. They discuss how their company was founded from frustration with outdated market research methods and how challenging traditional industry norms led them to develop a creative, human-centered approach to insights.

Holland and Maria share how combining qualitative and quantitative research with creative thinking helps brands close the gap between what consumers say and what they actually do, while also improving engagement and response authenticity.

GoodQues website: https://www.go ...