When childcare falls apart, everything falls apart with it, work, stress, and the whole rhythm of family life. In this episode of The Growth Lab, Luba sits down with Beth Heyer, founder of Babysitting Connection and mentor to women building service-based businesses across the country. Beth shares how a frustrating search for trustworthy sitters turned into a vetted, membership-based network now serving families in five cities, and why she's so passionate about ending the "mommy martyrdom" that tells parents asking for help is a weakness. Together they get into what makes childcare reliable rather than just available, how to protect both the families and the caregivers in any care system, and what families consistently misunderstand about the real value of trusted support. For any parent trying to build something meaningful while raising a family, ...