Notas del episodio
Union Marketing Is Broken—Here’s How to Fix It | Sean Allen
How can unions reach a new generation of workers? Sean Allen, president of Chicago Local 21 Bricklayers and creator of Union Proud Warrior, joins Tony to share how a bold message and community-first approach helped build an audience of 175,000 followers across platforms.A second-generation Teamster, Tony brings his own blue-collar perspective to a conversation about the value of unions—and why their message needs to reach people who may never have learned what unions offer.Sean explains how his experience as a member, representative, and organizer inspired him to create Union Proud Warrior. He also shares why he felt labor messaging needed more energy, how community events helped bring people together, and why unions have to meet younger audiences where they already spend time.
In this episode:
- The origin of Union Proud Warrior
- How Sean and his partners built an audience across social media
- Why community events can help people connect with unions
- How to make the union story relevant to first-generation workers
- Why reaching younger audiences means meeting them online
- What unions can do to challenge misconceptions and make their message heard
If you care about unions, the labor movement, or the future of blue-collar work, tune in for Sean’s candid take on bringing the union message to more people.