Two founders. Same talent. One ledger.

Two founders start with the same talent and ambition. Twenty years later, one sells a valuable company. The other closes the doors. What changed?

In this audio edition of The EPIC Advantage, Vic Keller follows Dana and Mike, two composite founders, through five stages of business ownership. Their story shows how everyday decisions about training, pricing, customer relationships, and delegation shape the business you eventually have to sell or step away from.

In this episode:

• Why documenting a solution matters long after the problem is solved.
• How being the person everyone needs can limit your options.
• What buyers look for beyond revenue.
• One step toward a company that can operate without you handling everything.

Your move this week: Identify one responsibility that depends too heavily on you and take a step toward sharing it. Reply to the newsletter with how long you've been in business and the decision you've been putting off.

Read the full newsletter.