Coffee & Compete

Coffee & Compete

por The Compete Network by Klue
NegociosNoticias de negocios
Temporada 4

The Best of 2024

You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024. TIMESTAMPS: (00:00:00) Thank you for an amazing year! (00:00:56) Nick Cegelski talks about badmouthing competitors (00:07:48) Building Klue’s Competitive Landscape Analysis (00:14:33) How are AI companies staying competitive? (00:22:16) Air.Inc’s amazing competitive marketing CREDITS: Guest: Anthony Pierri Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E10
6 ene 2025
30:13

How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one. Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/ Watch the first short film EVER in competitive intelligence: https://klue.com/klueless TIMESTAMPS: (00:00:00) Compete Network drops (00:02:20) Introducing Anthony Pieri (00:03:04) Freckle.io vs. Clay (00:11:34) Anthony’s work with Freckle’s positioning (00:13:23) The risk of calling out competitors (00:17:35) Private equity’s effect on positioning (00:20:00) The reception to Freckle vs. Clay (00:23:57) Being direct with competitors (00:27:09) Hunter calls out our competitor? (00:29:00) How to call out your competitors (00:33:14) Anthony’s perspective on calling out competitors CREDITS: Guest: Anthony Pierri Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
T4 · E9
12 dic 2024
36:25

The Future (and Present) of Win-Loss Analysis w/ Ryan Sorley

Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Coffee & Compete (00:01:53) Welcome Ryan Sorley (00:02:30) Why Ryan pursued a Win-Loss Analysis business (00:05:23) The current state of Win-Loss Analysis (00:08:06) Ryan’s ‘ReadyGo Assessment’ (00:11:47) The future of Win-Loss Analysis (00:15:37) How to frame a Win-Loss interview CREDITS: Guest: Ryan Sorley Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E8
28 nov 2024
20:37

Building a Competitive Landscape for Your Executive Team & the Compete Week Recap w/ Katie Berg

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Chillin’ and killin’ (00:01:42) Compete Week 2024 (00:03:19) Hunter’s favourite thing you missed at Compete Week (00:06:32) Katie’s favourite thing you missed at Compete Week (00:08:29) Adam’s favourite thing you missed at Compete Week (00:11:34) Compete Week 2024 learnings (00:13:22) The Purple Carpet…. (00:21:29) Building a competitive landscape for executives (00:28:13) How should you think about competing in marketing? CREDITS: Guest: Katie Berg Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E7
14 nov 2024
30:57

When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Welcome to Coffee and Compete (00:01:23) Compete Week Highlights and Announcements (00:02:32) Introducing Klue’s 360° Win-Loss Product (00:04:16) Beehiiv vs. ConvertKit’s Rebrand to Kit (00:18:32) Hunter’s first ever Win-Loss committee meeting CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E6
7 nov 2024
29:30

How to Analyze your Competitive Landscape

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) A Birthday Surprise (00:02:16) Compete Week 2024 (00:05:52) Conducting Competitive Landscape Analysis (00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule (00:18:32) How ESPN's Strategy Created Ankle Biter Competitors CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E5
3 oct 2024
26:53

How AI Companies are Competing & Responding to Competitor Releases w/ Sarathy Naicker

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say... Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Data and Market Breadth (00:10:19) The Role of Brand in AI Competition (00:18:07) Compete Week and Upcoming Events (00:19:02) Hunter's Busy Week (00:19:53) Hunter from the Future?? (00:20:17) Reacting to Our Competitor's Product Release (00:22:19) Using Buyers to Position Against Product Releases (00:23:09) Messaging for Your Competitor's Product Release (00:24:49) Don't Be Too Attached to Your Messaging CREDITS: Guests: Sarathy Naicker Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E4
20 sept 2024
27:07

The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives w/ Katie Berg

Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team. TIMESTAMPS: (00:00:00) The history of Klue podcasting (00:03:50) Air Inc.'s masterclass in marketing (00:07:03) The role of controversy in marketing (00:11:46) Big companies vs. scrappy startups (00:14:51) Air's influencer marketing strategy (00:18:27) Diving into influencer marketing (00:19:43) The power of creative marketing (00:20:59) Evaluating marketing success (00:22:37) New releases and community updates (00:23:34) Insights from win-loss analysis (00:30:12) Implementing buyer feedback (00:30:56) Leveraging customer stories CREDITS: Guests: Katie Berg Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E3
5 sept 2024
36:14

CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program. TIMESTAMPS: (00:00:20) Chillin' and what? (00:01:51) What's Brewing: CEOs BEEFING on LinkedIn (00:17:51) Cup of Wisdom with Trevor Evans (00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence (00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together? (00:22:41) Small wins sales can leverage (00:25:08) Using Win-Loss Analysis insights (00:29:24) How Qualtrics increased win rates by 20% (00:33:04) The first thing you should do with Win-Loss insights (00:36:12) Tips and tricks from Trevor CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E2
22 ago 2024
37:56

When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal. TIMESTAMPS: (00:00:00) Welcome to the show! (00:02:55) What's Brewing: Nike vs. Adidas at the 2012 London Olympics (00:16:00) Cup of Wisdom with Nick Cegelski (00:18:04) Your sales deal is won or lost in discovery (00:27:44) Why you NEED a quick dismiss for your top competitor (00:36:20) Badmouthing your competitors in sales deals is BAD (00:43:12) Influence your buyer's purchase criteria through competitive discovery CREDITS: Guests: Nick Cegelski Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
T4 · E1
8 ago 2024
52:27
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