In this episode of The Collector’s Compass, we tackle one of the most urgent and uncomfortable realities facing today’s hobby: how misinformation, pressure tactics, and high-speed live-selling environments are reshaping the collector experience—and why so many people are getting hurt in the process.

Our guest, Jack Miller (JBMcards), has emerged as a trusted voice calling out deceptive practices in the live-selling space. Jack recently posted a viral clip showing a well-known Whatnot seller falsely claiming a $2,000 “last sale” on a Yoshinobu Yamamoto PSA 9—when the true comp was closer to $300. The card was immediately run in a 10-second sudden-death auction, ultimately selling for more than double its rea ...