Struggling to reach your ideal customers? Well, Kirsty can help you!

Todays episode covers how to develop your go-to-market strategy for business owners.

Kirsty Jagielko from ThrivePath is an expert in marketing strategy and she covers four practical steps to identify your customer and improve your marketing activity.

➡️Customer clarity - Kirsty shares how to define exactly who your ideal customer is, so your whole team is working towards the same target.

➡️Address pain points - find out how to identify what your customers actually need to solve, and make sure your messaging speaks to that.

➡️Locate your audience - how to find where your customers are and focus on the right one or two channels, rather than spreading yourself too thin.

➡️Motivate to act - how to create urgency and build enough trust that  ...