Adam (Active Internet Marketing) and Jon (Octopus Computers) sit down with Simon Morris, entrepreneur, M&A operator, and coach. Simon shares his journey across sales, mail order, coffee, and buy and build, and why simple, people first moves often beat shiny tactics. We dig into how to make a business “buyable,” the Virtual Territory Management model that helped major brands cover more accounts, and the small customer journey tweaks that lift sales in days. We also unpack the CREAM framework for planning by reverse engineering, why hiring for attitude wins, and how first party data can turn into real revenue.

Key takeaways from our talk with Simon:

- Buy and build works when management can run the show without the owner.

- Exit value rises with clear numbers, clean data, and a strong leadership bench.

- Hire for att ...