Notas del episodio
Join Charlotte and Jasmin of Ellevate as they tackle a crucial issue in the modern music landscape: the danger of homogenous creativity. In this episode, they discuss how the pressure to create endless social media content is leading artists to draw inspiration only from other content creators, often resulting in bland, unoriginal art.
Charlotte emphasises that artists are creative people who need to get out and live a fun, interesting life to fuel their work. She encourages artists to embody the brand they want to become, urging them to go to art galleries, gigs, and raves to find real-life inspiration and connection.
Jasmin (p.k.a TĀLĀ) illustrates this perfectly by sharing the chaotic, fun story behind the creation of one of her early music videos. With a tiny budget of around £500, she and her videographer friend flew to Marrakesh, Morocco, for a weekend of unscripted adventure. The resulting video, fueled by the freedom of travel and chaos, became one of her most beloved pieces of work.
This episode is a vital listen for any musician feeling the burnout of content creation. Learn how to switch off the phone, engage with the outside world, and bring your unique experiences back into your art.
Listen now to explore:
- The risk of your art becoming "homogenous" when you only draw inspiration from social media.
- Why creativity should feel like a calling, not a chore.
- How living a vibrant life—going to a rave, an art gallery, or on a mad adventure—can directly fuel your music.
- The story of TĀLĀ’s chaotic and fun Moroccan music video adventure.
- The importance of embracing the "loose" and "unplanned" for genuine content.
This episode is a must-listen for artists, producers, and managers who want to inject originality and true creative flair back into their projects.
Find out more about ellevate: https://ellevate.studio/ ellevate TikTok: https://www.tiktok.com/@ellevate.studios ellevate Instagram: https://www.instagram.com/ellevate.studios Jasmin's Socials https://www.tiktok.com/@talatheduchess https://www.instagram.com/tala_official/?hl=en Find her on all streaming platforms by searching TĀLĀ Charlotte's Socials https://www.instagram.com/charli_caleb/?hl=en https://www.linkedin.com/in/charlotte-caleb/