You know what your work should cost. Then somebody actually asks you to pay that amount and suddenly the perfectly reasonable number feels rude.

Why?

In this episode of The Aligned Edit, Veronica Dietz looks at pricing guilt in women-owned service businesses and the emotional negotiation that can happen after you have already calculated a fair price.

Maybe charging more makes you feel greedy. Maybe a higher price feels like a promise to be perfect. Maybe you are afraid better-paying clients will expect unlimited access. Maybe someone questioning the price feels like they are questioning your value.

Those are different problems, which means they require different decisions.

This podcast is for women building businesses who are tired of changing the visible thing without understanding what keeps creati ...