How MarTech Grew Up: From Email Blasts to Enterprise AI

In this episode of Talking MOPs, Anvi Bui sits down with Sarah Wight to talk about how Marketing Operations and MarTech have evolved — from the early days of marketing automation to today’s increasingly complex world of AI, architecture, data, and enterprise technology.

They look back at what has genuinely changed, what surprisingly hasn’t, how teams should think about new technology without chasing every trend, and what experienced practitioners are seeing as the next phase of modern Marketing Operations.

The conversation covers MarTech, marketing automation, enterprise architecture, AI, data, and the realities of building systems that actually work across teams.

Sarah Wight leads Marketing Enterprise Architecture at Wolters Kluwer and brings deep experience across Marketo, Salesforce, automation, data, architecture, and AI.