The Digital Embellishment Show

The Digital Embellishment Show

por Kevin Abergel

Mercadotecnia Tecnología

Temporada 1

Who is Konica Minolta USA’s New Head of Digital Embellishments?

In this special episode of the Digital Embellishment Show, host Kevin Abergel introduces you to Sean Roberts, the newly appointed National Director for Digital Embellishment at ‪Konica Minolta US‬. Join us as we explore Sean’s impressive background, his passion for innovation, and his vision for the future of digital embellishments in the printing industry. Discover: Sean’s journey from the 3D printing world to leading digital embellishments at Konica Minolta. His dynamic approach to enhancing print applications with innovative embellishment technologies. Insights into how Sean plans to drive market adoption and educate designers and print operators on digital embellishments. The importance of collaboration and standardization in the evolving landscape of the printing industry. Get to know the person behind the title and find out what makes Sean a unique addition to the Konica Minolta team. This episode is a must-watch for anyone interested in the future of digital print embellishments in the USA!

Embracing Sales in Print: A Conversation with John Carlin from Lahlouh

Welcome to another exciting episode of The Digital Embellishment Show! In this installment, host Kevin Abergel sits down with John Carlin of Lahlouh to delve into the evolving landscape of the print industry. With over 28 years of experience, John shares invaluable insights on: • Transitioning from Management to Sales: How moving back into sales has changed with modern tools like LinkedIn and HubSpot. • The Power of Personalization: Exploring the untapped potential of variable data printing and how personalization enhances customer engagement. • Digital Embellishments: Discussing the underutilization of embellishments in print and how they can add value and profitability. • Trends in Packaging: From custom packaging solutions to the rise of influencer boxes and micro-run packaging for small businesses. • Authenticity in Marketing: The importance of genuine connections in today’s market and how big brands are adopting micro-branding strategies. John also highlights the challenges and opportunities in selling new printing capabilities and the significance of educating both sales teams and customers about the value of advanced print technologies. Connect with John Carlin by email at john.carlin@lahlouh.com If you’re passionate about the future of print, personalization, and innovative sales strategies, this episode is a must-watch! Stay tuned for more episodes where we explore the cutting edge of print technology and marketing innovation.

Digital Embellishment Designers October Meetup

This month’s Digital Embellishment Designer Meetup brought together over 20 design professionals for an engaging discussion about industry trends, designer challenges, and the creative use of digital embellishments. The meeting highlighted the importance of educating designers on the possibilities of digital embellishments and the untapped potential of variable data printing (VDP) for personalization and increased customer engagement. Attendees explored how soft touch coatings and tactile elements can significantly enhance the perceived value of printed materials, emphasizing the crucial role of collaboration between designers, printers, and clients. Key takeaways included the need for better file setup education, the role of perception and tactile impact in printed materials, and the potential for VDP to revolutionize customer interaction. We also welcomed new voices to the conversation and discussed exciting projects, emphasizing the value of sharing samples to educate clients and push creative boundaries. This session was filled with energy, and we’re looking forward to seeing more creative ideas unfold at our next meetup. Don’t miss out on this growing community—join us next month for more insights and inspiration!

Meet Eric Vessels: Taktiful's New Chief Experience Office

In this episode of the Digital Embellishment Show, we are thrilled to announce a major addition to the Taktiful team. Join hosts Kevin Abergel and Eric Vessels, the former president of What They Think, as they delve into Eric's new role as Chief Experience Officer at Taktiful. Discover what a CXO does and how Eric plans to enhance every interaction with Taktiful, from customer and partner experiences to internal collaborations. Eric shares his passion for improving teamwork and productivity, drawing on his extensive entrepreneurial experience. Learn about Taktiful's innovative training programs designed to empower users of digital embellishment equipment and how Eric's expertise in workshopping and collaboration will take these programs to new heights. Whether you're a partner, customer, or just curious about the future of digital embellishment, this episode is packed with insights on how Taktiful is setting new standards in the industry. Don't miss Eric's vision for creating unforgettable experiences and the exciting plans for Taktiful's growth.

Xeikon's Game-Changing Digital Embellishment: One-Pass Foiling with Mark Pomerantz

In this episode of the Digital Embellishment Show, host Kevin Abergel sits down with Mark Pomerantz, Director of Sales and Marketing at ‪Xeikon‬ to discuss their groundbreaking digital embellishment technology. Mark reveals Xeikon's innovative single-pass foiling process that combines their dry toner printing with Kurz's digital metal technology. This new solution offers perfect registration, food safety, and sustainability for labels, flexible packaging, and more. Learn how Xeikon's TITON toner and in-line embellishment are set to revolutionize the industry by eliminating multiple production steps and expanding creative possibilities. Don't miss this insider look at the future of digital printing and embellishment!

Let's Talk Digital Embellishments with Kelly Leahy from Xerox

Welcome to another exciting episode of the Digital Embellishment Show! Join host Kevin Abergel as he chats with Kelly Leahy, Senior Global Product Marketing Manager at Xerox, about the transformative power of digital embellishments in the print industry. Discover Kelly's unique journey with Xerox, from her roots in Rochester to her pivotal role in the Genesis Initiative. Learn how Xerox is revolutionizing print with innovative technologies like the Iridesse Press and the award-winning Freeflow Vision software. Dive into the world of print embellishments and see how Xerox is making it easier than ever for print service providers to enhance their offerings and drive market adoption. Don't miss out on the insights and strategies that are shaping the future of print!

Sharp's Bold Move into Digital Embellishments with Dino Pagliarello

Join us for an exciting episode of the Digital Embellishment Show as host Kevin Abergel welcomes special guest Dino Pagliarello, VP of Management and Production Print at ‪@sharpelectronicsusa‬ . Discover how Sharp is making waves in the production print industry by venturing into digital embellishments and specialty printing. Dino shares insights on Sharp's innovative strategies, including their focus on combining toner and inkjet technologies to create stunning print effects that go beyond traditional CMYK. In this episode, Dino discusses Sharp's upcoming showcase at Printing United, where they'll unveil their six-color engine platform paired with a Duplo Inkjet embellishment press, monochrome high-speed devices, and unique partnerships with other innovative companies. Learn how Sharp is setting itself apart in the market by emphasizing creativity, profitability, and long-term growth. Whether you're a print enthusiast or a professional in the industry, this episode is packed with valuable insights into the future of digital embellishments. Don't miss out on this opportunity to hear from one of the leading voices in the field. See you in Vegas at booth C2490!

Talking Embellishments with Steve Furlong from Hudson Printing

In this episode of the Digital Embellishment Show, Kevin Abergel sits down with Steve Furlong, the VP of Operations at Hudson Printing ‪@hudsonprinting-reinventprint‬ in Salt Lake City. Steve shares insights into Hudson Printing’s journey, their pioneering use of Landa presses, and their leap into digital embellishments. Learn about their unique applications of foil and varnish, the impact on customer engagement, and the future of digital embellishments in various markets. Key Highlights: • Hudson Printing’s history and commitment to quality • Integration of Landa presses and Scodix technology • Applications of digital embellishments in direct mail, magazines, and packaging • Leveraging variable data for personalized marketing • Customer reactions and case studies on enhanced response rates Check out Hudson Printing’s amazing work: https://www.hudsonprinting.com/

Exploring the Future of Digital Embellishment with Ryan Moskun from Harris & Bruno

In this exciting episode of The Digital Embellishment Show, host Kevin Abergel sits down with Ryan Moskun, Marketing Manager at Harris & Bruno, to discuss their breakthrough in the digital embellishment industry with their new ZRX machine. Tune in as they delve into the creative possibilities of digital embellishment, the challenges of surface tension, and the game-changing features of X-MATTE technology. From discussing the future of eco-friendly packaging to the nuances of coating versus lamination, this episode is packed with insights for anyone in the digital print and embellishment space. Plus, get a sneak peek at what Harris & Bruno have in store for Printing United in Las Vegas! Make sure to watch until the end to hear Ryan’s take on varnish vs. foil, and his thoughts on the latest innovations in the industry. Don’t forget to save this show, and follow for more episodes!

Educating Designers for Digital Embellishment: An Exclusive Interview with April Lytle of Scodix

Welcome to an enlightening episode of the Digital Embellishment Show! This week, host Kevin Abergel sits down with April Lytle, the newly appointed Global Brand Innovation Manager at Scodix. April brings a wealth of knowledge and experience in digital embellishment print and design, making this episode a must-watch for designers eager to enhance their skills in digital embellishment. What You'll Learn: Key misconceptions about digital embellishment and how to overcome them The transformative power of prototyping in the design process Practical tips for designers new to digital embellishment Exciting advancements at Scodix and what to expect at Drupa Join us for an in-depth conversation packed with valuable insights and practical advice to help you excel in the evolving world of digital embellishment. Subscribe for more episodes and stay informed about the latest industry trends!

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