Notas del episodio
Confused about how the promotional products industry really works?
In this episode of the Supplier Promo Playbook Podcast, hosts Lisa Fosdick, Adrienne Barker, MAS, and Kimberly Miller Ballerene break down the layered structure of the promo world. From the many types of suppliers to the evolving distributor landscape to the rise of tech and AI-driven platforms, you’ll learn how each “slice of the cake” fits together. Whether you’re a new supplier or a seasoned pro, this is your go-to guide for understanding the foundation of promo success.
➔ Understand the full spectrum of suppliers—from niche startups to powerhouse retail brands entering promo
➔ Learn the differences between traditional distributors, franchises, buying groups, and e-commerce giants
Palabras clave
promo suppliers, buying groups, promotional products, national distributors, franchise networks, vendor relations, supplier onboarding, supplier readiness, supplier playbook, HALO branded solutions, Geiger, Proforma, affiliate networks, enablement pl