Stuck? Time to Improv! The Startup Launchpad

Stuck? Time to Improv! The Startup Launchpad

por Mary Scott

Emprendimiento Mercadotecnia

Temporada 2024

Diane Darling - Networking for Startups

ttps://dianedarling.com Diane Darling on Networking for Startups Be intentional, Use a CRM. The importance of followup

Matt Luensmann - Cost Effective Hiring for Startup Businesses

https://www.mjlrandc.com/ Matt Luensmann from MJL Recruiting & Consulting gives Startup advice on Cost Effective Hiring Cost-Effective Hiring Strategies for Startups Mary and Matt discussed the importance of cost-effective hiring for startups. Matt emphasized that having a trusted talent partner can help guide startups through the hiring process, which can be challenging for those unfamiliar with it. They also discussed that the first hire for a startup typically depends on the business model, but is often someone who can help with back-office tasks such as scheduling, social media marketing, and web maintenance. They stressed the importance of recognizing that a business owner can't do everything and the value of outsourcing or hiring on a project or fractional basis to save capital for when a full-time employee is needed. Employee Hiring Costs and Opportunity Costs Discussed Matt explained the various costs associated with hiring an employee, such as salary, benefits, onboarding and training costs. He emphasized that these costs could amount to $30,000-$40,000 for a single employee. Matt also highlighted the opportunity cost of having a role open for an extended period, which could cost around $200,000 for a non-revenue generating role at a 200-person company. He warned Mary, who is considering recruiting herself, about the potential negative impacts on the company's operations if she doesn't use a recruiter, such as shifting everyone's roles and potentially missing out on the founder's main duties. Recruitment Costs and Recruiter Benefits Matt and Mary discussed the financial implications of a role being vacant in a company, with Matt noting that the cost of recruitment can easily add up to $50,000. They agreed that involving a recruiter could be beneficial, with Mary highlighting the recruiter's ability to handle back-office tasks like benefits and contracts. Matt shared his experience with a potential client struggling to attract the right candidate, emphasizing the importance of a clear job description and salary expectations. Mary concluded the episode by thanking Matt for his insights and encouraging viewers to connect with him for further help.

Joe Nicassio - How to Pick the Right Business to Start

Business Commitment and Passion Mary Scott, from BusinessRiff, discussed the importance of choosing the right business with Joe Nicasio, a business consultant. Joe emphasized the questions startups should ask themselves, such as "Can I make money at it?" and "Do I enjoy it?". He suggested that passion for the business is important, but it should be a long-term commitment, as startups are building both a business and personal brand. Joe advised against starting multiple businesses in quick succession, as it suggests a lack of commitment. Business Success: Passion, Problem-Solving, Proficiency, Proprietary Solutions Mary and Joe discussed the importance of passion, problem-solving, proficiency, and proprietary solutions in building a successful business. Joe emphasized that a business should be enjoyable, solve a problem people are willing to pay to solve, leverage one's skills, and offer a unique solution. They also touched upon the challenges of not having the necessary skills for a business idea, with Joe suggesting that individuals could either co-found with someone proficient in those areas or face increased startup costs if they had to hire someone. Creativity, Profit, and Happiness in Business Joe outlined his business process based on the four hats of creativity, where individuals should first explore their skills, passions, and strengths, then create ideas as an artist, evaluate and choose the most viable idea as a judge, and finally execute the chosen idea as a warrior. Mary suggested that startups should write down all their ideas and prioritize them based on potential profit and personal satisfaction to ensure both financial success and happiness. Both agreed that enjoying the process is crucial for a successful business venture .Designing Business for Fulfillment and Impact Joe emphasized the importance of pursuing a business not just for monetary gain, but also for personal fulfillment and enjoyment. He encouraged the idea of being in a business by design, rather than default, and highlighted the significance of using one's skills and making a positive impact. Mary agreed with Joe's points.

Jeannette Seibly - Ge Your Brag On!

https://SeibCo.com Jeannette Seibly from SeibCo, LLC with Tips on Visibility for StartUps "Get Your Brag On" Jeannette Seibly "It's Time to Brag! Business Edition" https://SeibCo.com/books/

Diane Helbig - Sales Tips for Startups

Diane Helbig from Helbig Enterprises offers 3 Sales Tips for Startups If you're not in revenue, you're in sales. www.helbigenterprises.com

Megan Robinson - Leader vs Manager

https://www.eleaderexperience.com/ Megan Robinson from E Leader Experience talks about the differences between a Manager & a Leader Manager vs Leader: Startup Roles and StrengthsMegan and Mary discussed the roles of managers and leaders in startups. They highlighted that managers focus on processes and procedures, while leaders focus on inspiring and motivating people. They stressed the importance of understanding and adapting to the needs of different individuals, and knowing one's own strengths and weaknesses. Megan emphasized the importance of effective listening in leadership, highlighting how it can lead to better engagement, buy-in, and alignment within a team. She stressed the importance of acknowledging and understanding the concerns, challenges, and opportunities of team members, customers, and the market.

Charli Cooksey - the WEPower Startup Accelerator

Charli Cooksey from WEPOWER talking about the Startup Accelerator wepowerstl.org kiva.org Kiva Hub is crowd funding money for loans to startups$1-15k at 0%Crowdlending starts with getting online and then the small business has to get 25 folks to lend to the campaign and once that is established, Kiva will open the campaign to the world until it's funded

Rita Thomas - New Email Restrictions from Google & Yahoo

Rita Thomas from Rita Thomas Enterprises talks about the new Google & Yahoo email restrictions 🔥 Are you ready for the Great Anti-Spam Email Smack-Down of 2024?🔥 How would your business be impacted if your emails went straight to the SPAM folder?🔥 The deadline for compliance is January 31st.Learn all the details in Rita Thomas' FREE Masterclass for sending business emails to your customers. Her cohost is Scott Hartley, author of "Hit The Inbox"https://vimeo.com/902037820?share=copy

Jen Hardy - Entrepreneurship Over 50, Tips for Older Startups

https://jenhardy.net Jen Hardy, Hardy House Media LLC, podcaster & speaker "Fabulous Over Fifty" gives startup advice to new older entrepreneurs, particularly women. Her Podcast: "Fabulous Over 50" is at https://jenhardy.net/fabulous-over-50/

Christi Cossette - How to Fit It All In

Christi Cossette from Cossette Empowered Action Coaching gives Startup Tips on How to Fit It All InVisit https://christicossette.com/jumpstart//and get access. You’ll get:• My “What’s Missing from your Life?” Quiz.• My “20 Rules to Live by” Checklist & Guide• A Short Video Training on How to Put Yourself First and Fast• The Opportunity to have a 1on1 call with Me to Get you Started Now

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