Use a Book to Showcase Your Expertise with Suzy Prudden from Itty Bitty Publishing

Book Marketing for Startups

Mary welcomed attendees to Stuck? Time to Improv! and introduced Suzy Prudden from Itty Bitty Publishing as an expert on using books as marketing tools for startups.

Business Benefits of Marketing Books

Suzy discussed various types of businesses that benefit from creating marketing books, including speakers, coaches, accountants, travel experts, website designers, ADHD coaches, medical professionals, sales experts, and even authors writing about space for children. She provided specific examples, such as an author negotiating a contract with Boys and Girls Club of America for 4 million kids and another author who wrote a book on TEDx speaking. Suzy emphasized that books serve purposes beyond simple sales, as they  ...