Social Media Mistakes to Avoid with Heather Havenwood, Haven Media

Social Media Mistakes by Startups

Heather identified two major social media mistakes startups make: not having a clear spokesperson, especially for larger companies and tech firms, and failing to align their messaging with what resonates with their audience rather than just explaining their technology.

Tech Sales Messaging Best Practices

Heather discussed common mistakes tech companies make in their sales messaging, emphasizing the importance of understanding their target audience and articulating their value proposition effectively. Mary agreed, highlighting the need to focus on how clients hear the messaging and what's in it for them rather than focusing on the company's "secret sauce." Heather shared an anecdote about a street protestor in St. Petersburg ...