14. The Three Pillar Strategy - Creating content leading to garment sales
Street Cred - Helping Clothing Brands Build Community por Elijah Delporte
Notas del episodio
What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.
Each content pillar must...
be aligned with your streetwear brands specific beliefs, values, and embodied lifestyle
be executable and sustainable within the full-time schedule that comes with running a streetwear brand
have the ability to be expandable and broken up into smaller content pieces
Not sure how to incorporate the Three Pillar Strategy into your streetwear brand? Email me (elijah@winkfilms.com) your social links and I'll help you workshop some ideas that are yours to keep for free.
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