A podcast laser focused on helping brand owners their their streetwear side hustle into a full-time job.
Marketing consultant, Elijah Delporte, has weekly discussions with streetwear professionals about how to build a platform, grow an audience, and increase profitability so you can quit your 9-5 and go Streetwear 365.
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On this episode of Street Cred, I speak with Leo Wannasit, the designer behind MOB Melbourne about why you shouldn't do pre-orders for your next clothing drop. Uni vs YouTube: Is it still necessary to go to university to study fashion or design, or can one learn it all from YouTube? The Soft Entry: How to test the market and go beyond your product when entering the world of fashion Stop Pre-Ordering: A business case for ordering your garments upfront. Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points: Brand before product: The importance of crafting a brand and how you can use it to inspire clothing collections. The art of story selling: How to create stories to go viral and, ultimately, sell more garments on your next clothing drop. Content Strategy: How to use content pillars to streamline the content creation process, cutting the time in half. Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points: The Golden Content Ratio: How much should you post about your product? What to Post Instead: When you aren't posting about your clothing product, what do you talk about? Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty. Improving Important Metrics: How to increase your chances of virality and improve engagements. Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points: How to be more consistent with content creation How to find a balance between quality and quantity when creating content How to create content that builds a community of superfans How to overcome perfectionism when creating content How to make a content creation schedule and stick to it Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community. Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own. If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com