I speak with George Harte, the co-owner of Push Pull, about the steps they have taken in their streetwear brand to cultivate a community of loyal customers that show up on drop day.

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Major Talking Points:

• Replying to DMs of audience and customers as a brand owner
• How to create in-person events with little-to-no resources
• How to sell an ideology that unifies like minded individuals
• How to make more money, selling more garments, to the same amount of customers
• How to nurture customer loyalty and encourage repeat buyers