Dynamic ads are going to be a bigger part of podcasting, the same way they were for YouTube. I explain what they are, how you can mix programmatic ads with your own recorded spots, and why the technology could also enable dynamic content, like platform-specific calls to action, an idea I first heard from Tom Webster of Sounds Profitable. Full disclosure: I'm the evangelist for RSS.com, which hosts this show and has dynamic ads on its paid plans. I share my real numbers too: 770 downloads in the last 30 days, about 4,059 all time, and $7.08 in ad revenue this month. Not a lot, but it's money I made on episodes I was going to make anyway.

Resources & Links

• Tom Webster, Sounds Profitable
• Send me feedback: streamlinedfee ...