3 Podcasting Myths That Are Quietly Holding Your Show Back

There is no shortage of podcasting advice on the internet. YouTube videos, blog posts, influencer courses all promising to help you grow your show. And a lot of it is garbage. In this episode, Jon calls out three specific pieces of conventional podcasting wisdom that are not just unhelpful but actively working against the people who follow them. If you've been consuming a lot of podcasting content trying to improve your show, this one is worth your time.

Myth one is the episode length myth. There is no ideal podcast length. Anyone who tells you otherwise is either wrong or selling something. When you stretch your content to hit a time target, you're eroding trust by wasting your audience's time. When you rush to stay under an arbitrary limit, you're sacrificing quality. Your episode should be as long as it needs to be. Myth two is the guest every week rule. Solo episodes are gaining momentum for a reason. Forcing yourself to book a guest every single week leads to bringing on guests who aren't the right fit, and your audience will notice. Guests are great when they're the right guests. Never when they're there just to fill a slot.

Myth three is the sponsorship fantasy, the idea that landing sponsors is the goal of a monetized podcast. For most business owners using a podcast as a content and trust-building tool, sponsored content is a distraction at best and trust-eroding at worst. The real path to your podcast contributing to your business is delivering consistent value, building genuine relationships, and staying in your audience's world long enough that they want to work with you. No ad reads required.

If you want to build a podcast that actually grows your business, start with a free consultation at storytrust.media.