More is not better in podcasting. More points, more tactics, more information packed into a single episode does not equal more value for your listener. It usually equals less. In this episode, n uses a basketball analogy to make the case that trying to do too much is one of the most common and most damaging mistakes podcasters make, and that the episodes people actually remember are almost always built around one or two really strong ideas.

Jon shares a personal example: a time management tip he heard on a podcast over a year ago that he still uses today. Schedule your meetings for 28 minutes instead of 30. That's it. One point from one episode that stuck. Compare that to the conferences where you fill a notebook with ideas and implement exactly none of them. The power of podcasting is not how much information you can pack in. It's what one ...