Most podcasters think the polite thing to do is spend the first few minutes introducing a guest, walking through their background, their credentials, their career highlights. It feels respectful. It feels thorough. And according to the data, it's one of the biggest reasons listeners click away before the episode even gets going. In this episode, Jon breaks down why the first three minutes of a guest interview are make or break, and what you should be doing instead.

The statistics around podcast retention are staggering. The majority of listeners who don't finish an episode leave within the first three minutes. That means the way you open a guest interview isn't just a stylistic choice. It's the difference between a qualified, engaged audience and a misleading download count. Jon explains why nobody tunes in to hear where your guest went to  ...