Think casting a wide net grows your podcast? Think again. Here’s the brutal truth about niching.

Most podcasters believe that by covering more topics and reaching more people, their audience will naturally explode. The reality? That scattergun approach confuses listeners and erodes trust. Predictability isn’t boring... it’s the foundation of trust. Your audience needs to know exactly who you’re talking to and what value you deliver every time.

“Business owners” is too broad. You have to get microscopic. Are you helping B2B SaaS startups close deals? Coaching health tech content creators on storytelling? Or advising school bus drivers with practical tips? Your niche is the compass that guides your content and builds authentic connection.

Jon gets radically simple: find one real person—maybe a LinkedIn contact you barely know... a ...