This week on The StoryTrust Media Podcast, Jon Goehring dives into a critical yet sometimes overlooked factor for podcasters: the true impact of audio quality on building trust with your audience.

Jon explains why it’s not about owning the most expensive mic, but about getting your audio “good enough” - because studies show 69% of people say audio quality strongly affects how trustworthy they perceive content creators to be. Poor audio can trigger split-second judgments that push listeners away, even if they don’t consciously realize it.

Learn practical tips from Jon to instantly improve your sound:

1. Mic positioning: get the distance right, about three to five inches from mouth to mic

2. Choose the right room: avoid high ceilings and hard surfaces that create echo

Listen in real world conditions, use earbuds or ca ...