Welcome to the Start Global Insights.
The podcast for businesses looking to expand globally.
On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets.
Let’s find together the answers to the questions:
In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey. With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable journey of international expansion, innovation, and resilience through the challenges of war. Highlights from the episode: - The strategic move from local to global: Why Collar chose to expand beyond Ukraine's borders. - How Collar's commitment to innovation and quality set them apart in the international pet product market. - The pivotal role of trade shows and industry meetings in building brand recognition and trust with global partners. - Navigating the complexities of international laws and the importance of adaptability in packaging and marketing. - The inspiring partnership with NASA and Warner Brothers, and how these collaborations have impacted Collar's brand. Maksym also shares the challenges faced during the russian invasion, revealing how Collar's international partners rallied in support, and the adjustments made to keep the business thriving. He offers valuable advice to Ukrainian exporters embarking on their global journey, emphasizing the need for a balance between preparation and real-market testing. For pet owners and enthusiasts around the world, discover how Collar's space technology-infused products could be the next best thing for your furry friends. Tune in for an insightful conversation that crosses borders and shows the spirit of Ukrainian innovation and resilience. Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Explore Collar's products: https://www.collar.com/ You can find their products at official NASA shop under the brand name WOWDOG here: https://officialnasagear.com/pet-gear/ Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights. Spotify: https://rebrand.ly/SGISpotifyRSS Apple podcasts: https://rebrand.ly/SGIAppleRSS YouTube: https://rebrand.ly/SGIYTRSS In your browser: https://rebrand.ly/SGISGRSS Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/
How to enter Japan's retail and start selling your goods in this country? This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners. Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan. In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market its structure and other channels to enter Japan with FMCG. You may find the first part among previous episodes of the Start Global Insights. In this episode we dive deeper to understand the algorithm of entering the Japan's market. We have discussed: The complexities of traditional distribution channels in Japan. Exploring alternative routes to market, including direct retail partnerships. The importance of a compelling selling proposition for the Japanese market. Gathering market research data to convince potential partners. Tradeshows and cold calls. Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation. Don't forget to subscribe not to miss the second part of our conversation. Speakers LinkedIn Profiles: Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Guest, Rupert Sutton https://www.linkedin.com/in/rupertsuttonwebenasia/ Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at https://exportandexpand.com/ Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/ Subscribe and listen to Start Global Insights podcast on other platforms: Spotify: https://spoti.fi/44mCiDg Apple podcasts: https://apple.co/3XOb1Hq Google podcasts: https://bit.ly/3rmpA8R YouTube: https://bit.ly/46FHZxA In your browser: https://bit.ly/3JRjQu8
In this episode of Start Global Insights about Saudi Arabia, Dmytro Shvets meets Konstantin Gridin, a partner at CFC Big Ideas with over two decades of experience in international business consultancy. Konstantin shares tips and tricks from his extensive work in the Kingdom of Saudi Arabia. Highlights from the episode: - Insights into Saudi Arabia's unique business culture. - Essential advice on selecting the right local agents and distributors, avoiding common pitfalls, and the importance of managing these relationships effectively. - The evolving role of women in Saudi business, the recent societal changes, and how foreign women can navigate the business landscape. - The effectiveness of trade shows and exhibitions in Saudi Arabia, and strategies for successful participation. - Understanding the digital transformation of business relationships, reducing the need for prolonged social interactions, and leveraging online profiles for trust-building. - Tips for successful negotiations in Saudi Arabia, including the importance of patience, cultural sensitivity, and the subtle art of interpreting non-direct communication. - The impact of religion on daily life and business, and the importance of respecting local customs and traditions. For anyone considering expanding their business into Saudi Arabia or simply curious about the market dynamics of this fascinating country, this episode is a must-listen. Tune in for a comprehensive guide to navigating the Saudi business environment with finesse and cultural understanding. Speakers LinkedIn Profiles: Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Guest, Konstantin Gridin https://www.linkedin.com/in/konstantingridin/ Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation. Speakers LinkedIn Profiles: Guest, Kostyantyn Gridin https://www.linkedin.com/in/kostyantyn-gridin Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/ Subscribe and listen to Start Global Insights podcast on other platforms: Spotify: https://spoti.fi/44mCiDg Apple podcasts: https://apple.co/3XOb1Hq Google podcasts: https://bit.ly/3rmpA8R YouTube: https://bit.ly/46FHZxA In your browser: https://bit.ly/3JRjQu8
This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners. Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan. In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG. Highlights from the episode: Understanding the unique characteristics of Japan's retail environment, including its emphasis on expertise and focus for success. Exploring the diverse retail structure, from supermarkets and department stores to vending machines, and how space constraints influence consumer behavior. Uncovering opportunities for imported products and navigating the complexities of distribution channels, including insights on working with distributors in Japan. The importance of data-driven decision-making and strategic channel selection in maximizing success in the Japanese market. Insights into the evolving role of online channels like Amazon and Rakuten, and their impact on consumer shopping habits. Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation. Don't forget to subscribe not to miss the second part of our conversation. Speakers LinkedIn Profiles: Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Guest, Rupert Sutton https://www.linkedin.com/in/rupertsuttonwebenasia/ Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at https://exportandexpand.com/ Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/ Subscribe and listen to Start Global Insights podcast on other platforms: Spotify: https://spoti.fi/44mCiDg Apple podcasts: https://apple.co/3XOb1Hq Google podcasts: https://bit.ly/3rmpA8R YouTube: https://bit.ly/46FHZxA In your browser: https://bit.ly/3JRjQu8
When you're entering a new foreign market, nobody knows you there. Trust in your brand is low, and your understanding of the target audience is limited to research data. You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales. But finding the right partner is just the beginning of a complex journey. To learn how to effectively build and grow your partner networks, I asked the General Manager of Cisco Ukraine, Sergii Martynchuk to share his experience in developing channel sales across multiple countries. Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries. In this episode we will talk about the intricacies of building and nurturing relationships with local partners, such as dealers and distributors, to drive international growth. Discover actionable tips on understanding market value propositions, selecting the right partners, supporting loyalty and forecasting, and much more. Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation. Speakers LinkedIn Profiles: Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/ Guest, Sergii Martynchuk https://www.linkedin.com/in/sergii-martynchuk-5a31411/ Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/ Subscribe and listen to Start Global Insights podcast on other platforms: Spotify: https://spoti.fi/44mCiDg Apple podcasts: https://apple.co/3XOb1Hq Google podcasts: https://bit.ly/3rmpA8R YouTube: https://bit.ly/46FHZxA In your browser: https://bit.ly/3JRjQu8