Digital Communication Do's & Don'ts

Digital communication is all around us. In our world today, it's very hard, if not impossible, to avoid it. Whether you want to or not, you're a part of it, so we need to understand how to be effective with this medium.

We want to help your digital communication get noticed, read, and engaged with in some way. There are a few ways you can do that:

1. Consider the look of your digital communication: Does it look easy to read? Would you read it? If the answer is no, it's not ready to be shared.
2. Put your key message at the beginning: No one wants to read an entire article or email to find out the purpose at the end.
3. Determine what needs to be shared: Not every detail is important. This ties back to #1, if it's too long or detailed, chances are your reading audience will skim or skip it altogether.

This topic will be in constant movement as it continues to evolve and be used in different ways. We'll continue to talk about digital communication as more recommendations come to light.