Mac Martine has been building and acquiring SaaS for 20 years. He still doesn't think it's easy — and that's the point.

We talked about what it actually looks like to run a small SaaS portfolio as a two-person team, why buying a boring Slack backup tool led to Fortune 500 clients and a 50x price increase within 48 hours, and why the fundamentals of distribution haven't changed as much as the hype suggests. Plus: AI search, third-party dependency risk, building in your own voice, and why bot media is quietly replacing social media.

In this episode:

- Why buying beats building for early validation right now

- The graveyard SaaS market and what makes something worth acquiring

- How good SEO still converts overnight — even in 2026

- AI search vs regular search: is there actually a difference yet?  ...