Your product isn't defensible because it's hard to build. The tough news: you're in trouble.

Joe Lee, founder of Super (200,000+ users, growing without a sales team), joins Sounds Good to dismantle the idea that technical complexity is a moat.

We get into why distribution and brand eminence are what's left, why "we're just watching AI" stance might have been the smartest move of the year, and why "ever-boarding" beats onboarding every single time.

In this episode:

→ Why tech defensibility has collapsed — and what actually replaces it

→ Is waiting on AI a power move or a mistake?

→ "Ever-boarding" — Joe's framing for why switching cost beats features

→ Why ARR can mask structural problems (and what to look at instead)

→ Buyer personas are converging — enterprise buyers now sel ...