What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on healthcare marketing — the regulatory guardrails, why pharma turns off social media comments, and how a single conference moment can drive patient outcomes.

00:00 Introduction & Meet Francis Ukpolo

3:39 From Filmmaker to Healthcare Marketer

5:28 Inside Omnichannel Marketing at Amgen

9:52 The Regulatory Reality of Healthcare Marketing

13:33 When Clinical Data Goes Viral

15:57 How Afro Theory Was Born

21:43 AI, Creators & the Future of Social Media

25:48 Closing Thoughts &am ...