Why Trust Is the Real Currency of...
Why Trust Is the Real Currency of Social Media for Social Impact
Social Media for Social Impact por Dr. Misha Kouzeh
T1 · E9
8 mar 2026
36:30
Notas del episodio

In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social entrepreneurship. Jessica shares how hearing Dr. Muhammad Yunus reframe poverty as a lack of opportunity inspired her to leave her job, travel to East Africa, and help launch Kiva, a platform that allows people to lend directly to entrepreneurs around the world. What began as seven loans totaling $3,000 has grown into more than $2.5 billion in loans globally. She discusses how radical transparency helped Kiva build trust, including lessons from an early fraud case that strengthened the platform’s systems and community support. Jessica also offers advice for social entrepreneurs on ethical storytelling, avoiding trend-driven noise, and building meaningfu ... 

Palabras clave
social impact
social media
Social Media for Social Impact
Digital with a Purpose
non-profit
community impact
storytelling
social entrepreneurship
trust
ethical storytelling