(So) How's Business?

(So) How's Business?

por Alma Mabachi

Ep 7- From Disconnected to Empowered: Building a Pan-African Sisterhood

In this grounding and deeply honest conversation, Alma sits down with Debra Ouma-Weya, women’s leadership champion and founder of Positive Circles, a women-centred community built to support growth, connection, and self-advocacy across different seasons of life. The conversation opens with an important discussion on menopause and perimenopause, why these transitions are often misunderstood, how they can affect women physically, mentally, and professionally, and why women need better awareness, language, and support around their health. From there, the conversation widens into leadership, mentorship, community-building, and what it takes to create spaces where women can grow without competition or performance. Debra shares the journey of building Positive Circles from a small gathering into a thriving ecosystem, the realities of running a purpose-driven business, and the lessons she’s learned about resilience, alignment, and sustainability along the way. They explore: Menopause and perimenopause, and why women’s health conversations matter beyond medicine Self-advocacy and understanding your body at different life stages The difference between networking and genuine community Mentorship across generations and supporting younger women Building Positive Circles and the pillars of money, career, business, personal growth, and impact Navigating leadership, identity, and purpose as a woman Balancing impact-driven work with sustainability and alignment If you’re a woman navigating change, in your health, career, business, or identity, this episode offers perspective, reassurance, and a reminder that you don’t have to do it alone. New episodes every Tuesday.Nominate yourself or another woman founder to be a guest: ⁠https://shorturl.at/S0zue⁠Follow the show on Instagram & TikTok: @sohowsbusinessSubscribe for more stories amplifying African women in business.

Ep 6- Beyond Survival: How African Women Can Build Truly Resilient Businesses

In this grounding and deeply honest conversation, Alma sits down with AnnRita Njiru-Mugo, business strategist, ecosystem builder, and soon-to-be certified coach, whose career has spanned academia, entrepreneurship, climate impact, and supporting African women founders. From lecturing at Strathmore University at just 22, to co-founding an EdTech startup during COVID, to coaching and mentoring founders across Africa, AnnRita breaks down what resilience really looks like for African women in business. They explore: What resilience actually means in entrepreneurship How mindset shapes confidence, fundraising, and leadership Burnout, boundaries, and building systems that protect your wellbeing Why African women must unlearn suffering and embrace supported success The tension between motherhood, ambition, and identity Why resilience sometimes means letting go, not pushing harder How she’s transitioning into coaching and building a purpose-led career If you’re a founder navigating a tough season, a mother balancing multiple roles, or a woman stepping into your next level — this episode will meet you exactly where you are. New episodes every Tuesday. Nominate yourself or another woman founder to be a guest: https://shorturl.at/S0zue Follow the show on Instagram & TikTok: @sohowsbusinessSubscribe for more stories that amplify African women in business.

Ep 5- The First Sale: How One Viral Moment Sparked a Gen Z Founder’s Journey

At just 26, Grace Kimaru swapped her gumboots for grit and walked straight into a male-dominated hardware industry in Dandora, Nairobi — with no experience, no blueprint, and a whole lot of audacity. In this episode of (So) How’s Business?, we unpack the real story behind the viral video where Grace celebrates her first-ever sale, and why that tiny moment meant everything after days of zero customers. Grace and Alma dive into: How a simple WhatsApp status turned into a viral TikTok moment The emotional rollercoaster of starting a female-led hardware business in Africa Learning pricing, suppliers, and stock the hard way - including almost getting scammed buying cement online Being funded by her dad, why she sees it as a rare privilege, and the pressure of “not being allowed to fail” Building an honest, founder-led brand online with “unsexy” products like pipes, cement and chuma The cost of entrepreneurship: long days, lost social life, constant mental load Why Gen Z founders “jump first, cry in the middle, then keep going” What older founders and mentors need to know about supporting young women in business If you love female entrepreneurship stories, African business interviews, and authentic founder journeys from African women success stories, this conversation will speak to you whether you’re on your first sale or your fiftieth. This episode touches on:African entrepreneurship podcast • Women founders in Africa • Women in business Africa • Female-led startups in Africa • How to fund your startup • How women run businesses in Africa • Women empowerment Africa Follow (So) How’s Business? for more real, unpolished conversations with African women building businesses their own way.

Ep 4- Black Tax, Family Business & Kenyan Traditions: How Linda Makatiani Protects Her Family’s Finances

Linda Muriuki, financial literacy educator and founder of Finance4Families, breaks down the real building blocks of generational wealth: money habits at home, family business systems, intentional conversations, and financial protection planning. No theory, just lived experience, cultural honesty, and practical strategy Kenyan families actually need.

Ep 3- From Grief to Growth: Priscilla on Turning Loss into a Mindset Mission

In this deeply moving episode, Priscilla opens up about her journey through years of loss, grief, and rediscovering self-worth. After losing a baby and experiencing multiple miscarriages, she found herself questioning everything, her body, her faith, and her place in the world.But through that pain came purpose. While training to become a mindset coach, pregnant with her son after seven years of heartbreak, Priscilla began to rebuild her sense of worth from the inside out.Today, as a mother and coach, she helps others navigate their own insecurities and healing journeys with compassion and courage. Her story is a powerful reminder that even in our darkest moments, transformation is possible, and healing begins when we choose to believe we are worthy of it.https://linktr.ee/sohowsbusinessFollow Priscilla Instagram: https://www.instagram.com/priscillathemindsetcoach/Facebook: https://www.facebook.com/share/16ZZQ1Vbdi/?mibextid=wwXIfr

Ep 2: The Power of Purpose: Mercy Achieng on Turning Adversity into Action

In this deeply inspiring episode, Mercy Achieng shares how her early life in Kibera shaped her purpose and fuelled her mission to create lasting impact.From watching her parents rise from poverty through grit and grace, she learned the true meaning of resilience. Today, she’s channeling that lesson into building a business that serves those who need it most.Her story is a reminder that perspective changes everything: what we see as challenges, others turn into purpose.https://etsirbellascholarship.org/https://www.instagram.com/etsirbelladesigns?igsh=dnc0ZzJkOW94ZGxrTo support Etsirbella Scholarship Fund, send to:Paybill 247247Account 538070

Ep 22- How to Build a Competitive Gymnastics Academy in Africa | Grace Muritu | Elite Gymnastics

What happens when you come back home and the thing your daughter needs simply doesn't exist? You build it. Grace Muritu is the founder of Elite Gymnastics Academy in Nairobi. A former pediatric nurse who returned to Kenya after 12 years in the US and created a competitive gymnastics training facility from scratch. No blueprint. No investors. Just land she was willing to sell and a vision she couldn't let go of. This week on So, How's Business?, the real story behind Elite Gymnastics. The build, the coaches, the children, and the Olympic dream she's quietly working towards. So, How's Business? is a weekly podcast documenting African women entrepreneurs — the real experiences, hard lessons, and the stories behind the business. New episodes every Tuesday.

Ep 18- The Gen Z Founder Changing How Nairobi Socialises- Nani's Cafe Party | Zanelle Wanja

Zanelle Wanja just wanted somewhere to go that didn't revolve around alcohol. What she built instead was one of Nairobi's most talked-about social movements. Nani's Cafe Party started as a free pop-up. 150 unexpected guests showed up. Now it's 11 sold-out editions, major brand sponsors, and a community that keeps growing. But behind the branding is a founder who hit rock bottom, lost herself, and had to start over. In this episode she gets honest about the kitchen floor moments, the napkin contract, and what it really takes to bet on yourself after you've already failed. For the builders. The creatives. The ones going against the grain.

Ep 1- Kenyan Identity in the Business of Tea- Jennifer Odera

What does it really take to build a proudly Kenyan brand in an industry dominated by foreign ownership?In this episode of (So) How’s Business?, host Alma Mabachi sits down with Jennifer Odera, founder of T&Co, a premium tea brand on a mission to bring Kenyan tea ownership back home.Jennifer opens up about her journey from idea to execution—how she started T&Co, the hurdles she’s faces raising funds as a woman entrepreneur, and why value addition isn’t just good business—it’s an act of reclaiming Africa’s story. For more real, unfiltered stories of African women building, breaking, and becoming, follow and subscribe @sohowsbusiness https://linktr.ee/sohowsbusiness

Season 2 '(So) How's Business?' with Alma Mabachi

No one prepares you for how personal building a business can get. The highs, the heartbreaks, and the moments you wonder if it’s all worth it. For African women, it runs even deeper. We’re building dreams while raising families, managing expectations, and learning to thrive in the mess Hosted by Alma Mabachi, So, How’s Business? is a raw, unfiltered podcast spotlighting the untold stories of African women entrepreneurs. Their pivots, failures, comebacks, and lessons from the messy middle of building something real. Every week, Alma sits down with bold, brilliant women rewriting what success looks like on our continent.These aren’t just business conversations- they’re human ones. New episodes every week.Follow and rate the show to join a movement amplifying the true nature of entrepreneurship for African women.

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