Luxury weddings look beautiful. Running the business behind them is another story.

Naitore Mugambi, founder of Luxe & Allure Events, joins Alma to talk about the reality of building one of Kenya's luxury events businesses.

She shares the story of losing KES 600,000 of startup capital to theft, raising the money again, navigating the breakup of an early business partnership and eventually building Luxe & Allure with her husband.

They also get into the numbers behind the business: investing millions in tents and equipment, how long it can take to recover that investment, constant reinvestment, losses and damages, pricing pressure and competition in an industry without clear standards.

Naitore talks honestly about the hardest part of the business today: trying to build a company that can operate without her, while mai ...