Sasha Lord is the founder of Lords Fragrance House, a bold, colourful home fragrance brand she launched during lockdown after a cancelled wedding and a personal reckoning left her with "nothing left to lose." In this episode, Sasha opens up about the loneliness of entrepreneurship, nearly quitting at the three-year mark, and why she ignored advice to tone down her bright pink and green branding. We talk about playing to your strengths, the gap in the market between beautiful packaging and quality ingredients, and why accepting help isn't a sign of weakness. Sasha also shares her creative process for blending scents inspired by her travel memories, her favourite materials to work with, and her refreshingly grounded definition of success.

lordsfragrancehouse.com ...