Conversations with the Creators - St. John's University

Conversations with the Creators - St. John's University

por Neil Feinstein

Mercadotecnia Carreras

Temporada 3

Episode 5: From Moments to Movements: A New Era of Marketing - Brent Turner

Meet Brent Turner, EVP, Strategy and Solutions at Opus Agency. Hear Brent discuss movement marketing, stakeholder economics and how we are increasingly looking to brands to define who we are in the world.

Episode 4: Brands Are People Too - Andre G. Gray

Meet Andre G. Gray, Chief Creative Officer, Annex88, Author, ADWEEK Creative 100 and CANNES LIONS 22 Juror. Hear how Andre looks at brands in human terms and how this anthropomorphic process impacts how brands show up in the world. Also, his advice for the next generation of industry professionals.

Episode 3: The Power of Purpose - Heidi Schoeneck & Phil White

Meet Heidi Schoeneck and Phil White, Co-founders of Grounded World. Hear how the marriage of purpose and profit is important when it comes to creating change for brands and how the next generation of communication professionals have the power to make an impact not only on the industry but on the world.

Episode 2: The Truth About Fake News - Elisabeth Fondren, PhD

Meet Elisabeth Fondren, PhD, Assistant Professor of Journalism, St. John's University. Hear Elisabeth break down the intention behind Fake News as a form of propaganda, how misinformation is used as a way to disarm us, and why it’s important to be critical at all times.

Episode 1: What’s an Insight Whisperer? - Thom Kennon

Meet The Insight Whisperer, Thom Kennon, Founder / Chief Radicalist, Free Radicals and author of The Big Leap. Hear how Thom mines for insights to uncover the value of human behavior, the importance of ethical marketing and tips on how to make a meaningful impact in the industry.

Temporada 2

Episode 7: The Power of Games - Susanna Pollack

Meet Susanna Pollack, President at Games for Change. Hear how Suzanna found a way for games to create a creative, unique, and forward way of teaching STEM skills, corporate social responsibility, and the importance of storytelling to young people.

Episode 6: How to Get Your Brand Found - Nick Musica

Meet Nick Musica, Founder and CEO of Optics In LLC. Hear how Nick uses his SEO and content marketing knowledge to wrap content in devious detail and bring online brands to the top.

Episode 5: What Went Wrong at WeWork - Howie Konopko

Meet Howie Konopko, Executive Vice President of Account Services at Publicis. Hear from a previous employee how WeWork, the globally disruptive brand that redefined what office space could be, became "WeCrashed."

Episode 4: Digital OOH, Circa 2022 - Barry Frey

Meet Barry Frey, President, and CEO of DPAA. Hear Barry discuss digital out-of-home advertising and how the fastest growing media has expanded beyond the billboards on the side of the road.

Episode 3: What Amazon Really Knows About You - Jordan Greene

Meet Jordan Greene, Co-Founder and Chief Media Officer for Alpha Precision Media. Hear Jordan break down how Amazon has woven itself into every aspect of a consumer’s life to learn who that customer is and what ads they need to see.

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