Episode 4: Unlocking Ideas and the Power of Perspective in Storytelling - John Carstens

Meet John Carstens, Chief Creative Officer at Team DDB who believes ideas are limitless when we broaden our perspective. John shares how research, exposure, and diverse voices shape stronger storytelling — and why you don’t need to be the consumer to create something meaningful. From building systems that scale creativity to unlocking unexpected insights, he shows how curiosity can turn imagination into real impact.