Building SERHANT.: Founder and CEO Ryan Serhant on AI and the Future of Brokerage
In the debut episode of NOISE vs SIGNAL, Inman CEO Tom Bohn sits down with Ryan Serhant, Founder and CEO of SERHANT., to talk about building the company into one of residential real estate's fastest-growing brokerages. Ryan traces SERHANT.'s growth and the part media has played in it, then turns to how he's preparing for what comes next. He built the company around the agent, and he explains that choice alongside how Sell It and Simple fit into the firm's long-term strategy. From there, the conversation moves to recruiting and search portals, and where he sees AI having the most impact on brokerage operations going forward. The episode closes with the segment Noise or Signal. Ryan takes on billionaire bunkers first, then a potential CoStar and Zillow combination, and finishes on whether AI will replace the real estate agent. Listen if you're: Leading a brokerage or building a real estate team. Curious how Founder and CEO Ryan Serhant is growing SERHANT. Evaluating how AI will change brokerage operations. Following the future of real estate technology and search. Interested in where residential real estate is headed over the next decade. Connect with Ryan Serhant: Instagram: https://www.instagram.com/ryanserhant/?hl=en Connect with SERHANT.: Website: https://serhant.com/ Instagram: https://www.instagram.com/serhant/?hl=en Connect with Tom Bohn & Inman: Tom Bohn IG: https://www.instagram.com/thetombohn/ Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn Inman Website: https://www.inman.com/ Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo Inman X: https://x.com/Inman Inman IG: https://www.instagram.com/inmannews Inman LinkedIn: https://www.linkedin.com/company/inman-news Inman Facebook: https://www.facebook.com/InmanNews Inman TikTok: https://www.tiktok.com/@inmannews The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients. lofty.com/?utm_source=Partners&utm_medium=podcast&utm_campaign=inman_signal_podcast