Be objective (no bias/opinion)

Collect Quality Data (accurate testing - restraints)

Use a Triage/Funnel or Priority System (Narrow focus)

Experiment (Scientific Method)

Be OK with being wrong and pivot

Analyzing Results (Don't just test, Be a detective) - Find Drivers…

Have a Strategy for Plateaus

Individualize/Customize

Keep it Simple

Lab Time (Keep growing/learning & question things)