Creativity without structure is worthless. Structure without creativity is a dead end. Put the two together and you can build almost anything. The problem is that most people are great at one and terrible at the other, and it is quietly putting a ceiling on how far they will ever go.

In this episode of Building Blocks I break down the exact problem I hit running an advertising agency that has produced close to 10,000 ads. Our whole goal was to be the most creative agency out there, but the truth was that not every ad was actually creative, and I could not figure out why. So I went back to the drawing board and built two systems that let us add structure to creativity, so we could produce it on purpose instead of waiting around for it to show up. I walk through both systems, and then I hand you the simple framework to figure out whether you  ...