Core Business Principles

• Master One Trade: Become dominant in one niche before expanding; adding trades too early creates distractions and loses money.
• Price for the Future: Charge based on the $5M or $10M company you want to be, not the small shop you are now.
• Prioritize Profit over Revenue: High revenue ($8M+) means nothing if your net profit is zero or you cannot make payroll.

Operational Lessons

• Financial Literacy: Owners must master their numbers (P&L, balance sheets) rather than outsourcing them entirely to an accountant.
• Exit Commercial Work: David Hirst shifted from commercial to residential service to ensure faster payment and better cash flow.
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