Welcome back to the Say It Better podcast. I sat down with my good friend Lauren Hankins, a healthcare partnership leader with over a decade of experience building and scaling businesses, and the author of her debut self-help memoir, Big Boned. Lauren is one of those people who makes you rethink everything you thought you knew about sales and communication.

Here is the truth she dropped in this conversation: the best product does not always win. The best relationship does. And if you are walking into every meeting with a slide deck instead of a genuine conversation, you are already behind.

This episode is for anyone in sales, leadership, or any role that requires you to communicate with people and actually get results.

In this episode we cover:

• Why sales has nothing to do with your product and  ...