The Boardshorts Millionaire: What is your Why?

Before the spreadsheets, before the calculators, before you touch a single number — Tip Wilson makes the case for why determining your "why" has to come first. In this episode, he walks through a simple three-column framework from the book: what you want to be free from, what you want to do as a result, and how you want to feel. It's the same exercise behind the SURF plan itself, and Tip shares his own family's why along the way — plus a warning about skipping this step: if you don't know where you're going, any road will take you there. Your why is your compass. Surf's up.

Follow along on Instagram, TikTok, X, and Threads @boardshortsmillionaire, and register for a free first chapter of the book via the link in bio.