-- Recorded date: circa early 2000s

-- Guest: Sherri Y. McDonald Part: Part 1

-- Original format: archived video conversation, now revived as audio

Sherri Y. McDonald joined Courtney Crosslin, now also known as Sisi in Brasil, for Part 1 of a throwback Sat With conversation about building Hair Sugar, her online hair boutique, before social media selling, content marketing, and personal-brand retail became everyday business language. These conversations began as video recordings in 2006. Now they are transcribed, revived, and released as audio for the people who need to hear them.

Sherri explains how she turned a lifelong obsession with hair into a boutique built around human hair extensions, personal delivery in Atlanta, client education, and trust. She is clear that she is “more so of a buyer,” not a beautician, but her ...